After passing the CES in Las Vegas, the most important news that assaulted the mobile world in 2014 was the sale of Motorola. The mobile division, which had passed into Google’s hands years earlier, ended up embedded in Lenovo’s ecosystem. A Lenovo that initially seemed to want to turn Motorola into another range of its line but eventually gave it a place as its brand internationally.
The path of this new Motorola within Lenovo has been like a sort of desert crossing, trying to get rid of previous policies when it was run by Google and becoming something else. Just look at the increase in the number of terminals since it operates under Lenovo’s umbrella. Now, in 2019, Lenovo presents its annual figures and, in the end, Motorola is once again a profitable line in the market. The first time for its owner.
Moto One and Moto GX pull on Lenovo’s mobile division
The figures presented by Lenovo are for 2018 fiscal, not natural, something that many manufacturers have become accustomed to. In these figures, the division of smart devices, including IoT devices and computers, has grown 10.3% year-over-year, while standalone PCs have increased 9%. One more push for a Lenovo that is already a leader in the personal computer market, now with more strength.
But the division we’re most interested in is what Lenovo calls Mobile Business Group, its mobile phone division. For the second consecutive quarter in black numbers talking about profits, and dragging the entire fiscal year into the same situation. $146 million in pre-tax profits for this mobile division of Lenovo that, in its external image, is entirely Motorola.
Everything in Lenovo grows, from personal computers to data centers, but the mobile division is profitable in the end.
Lenovo says these revenues are the first time that internal growth has been recovered, accounting for 15.1% in sales. And all this supported by its Moto GX line and its One models, which were born last year finally embracing Android One within Lenovo and Motorola, and which already have in circulation, the Motorola One Vision, respecting the same philosophy.
In addition to this growth in personal computers, connected devices and mobile phones, the division on which the data centers depend, the Data Center Group, has also made a positive year despite the “complicated market situation” of which the manufacturer speaks. Supported in part by the NetApp joint venture in China.
So Motorola returns to profit and drags with it Lenovo’s entire mobile division, which we already know operates under its original brand within its own country. Figures that guarantee the continuity of a historic brand in the mobile world and from which we expect many more models in the future, and even more competitive than the current ones.